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Keywords are the soul-and-breath of SEO. This is the term which the entire SEO industry and online businesses revolve around. More often than not, keywords for us are just the terms that people use to search for our products, and therefore, we end up targeting only our products as our keywords. But this may lead to a huge setback, considering the fact that there is a lot more to do when it comes to find right keywords for you.
Keyword research may appear to be a rocket science for many – but the truth is – it isn’t. Most noteworthy, it is one of the essential Things to Learn in your SEO Training.
There is a tool called Google Keyword Planner, formerly known as Google Keyword Research Tool. This is the tool which helps you a lot in finding the right keywords for your business.
So in our blog, we will discuss about How to Do Keyword Research using Google Keyword Planner.
Search for Google Keyword Planner, and you will find the top result. Click on the link and it will ask you to sign in. Login with your Gmail account and wait for a screen looking like the below mentioned one:
Now click on the first option saying “Search for new keywords using a phrase, website or category”. It will take you to the next screen which looks like this:
Here you will see three text boxes. First is where you can input your product or service title or if you have a couple of keywords in hand. Second is for your website. If you just want to find keywords related to your website, put your website URL here. Keyword Planner will suggest you the keywords according to your website’s content, meta titles and descriptions. However, this option is only useful when you have written appropriate content for your website.
In third box, you may put your product or service category and Keyword Planner will suggest best keywords for that particular category.
However, we suggest you to use the first box only, because it will give you a broader keyword reach.
Below these boxes are some filters you may use to get more precise data.
In Targeting section, you may choose the country you want to select. If you operate across the world, leave it untouched. Second one is for language where English is set as default language. If you want to target some other language, you may adjust it here.
Third box asks you to choose the search partner and you have two options – “Google” and “Google and Search Partners”. Google Search Partners are other networks where Google displays the advertisements. For a simple search, keep this field untouched.
In Negative Keywords field, you may eliminate keywords that contain a term defined here.
In the next grid box, you may choose Advance Keyword Filters. If you are novice with Google Keyword Planner, leave this field untouched.
In date range field, you may choose the duration for which you want to see average searches.
Now, let’s take a few keywords – Java Training in Jaipur, SEO Training Institute, Learn Android Development”. Put these three keywords in the first box and click on Get Ideas. You will see a new page with two tabs – Ad group ideas and Keyword ideas. Click on Keyword ideas.
The top-3 results are for the keywords you enter, and blow that is some other keywords related to your primary keywords, and that’s what we have to focus on.
Now, in the first column, you see “Avg. Monthly Searches” which is the average search every month for the time period you have selected. By default, it shows data for last one year.
Earlier, Google used to show exact monthly searches for each keyword but now the patter has changed and you see searches in a range, like 1k-10k or 10k-100k. This way, you cannot get the exact number of searches, but still you may get a good idea. For a reference, you may select the mean of the range, for instance, you may consider 5,000 monthly searches if the range is shown 1k-10k.
More the searches are, harder it will be to rank for the keyword. However, if you select keywords with low search volume, it’s useless to put your efforts because they won’t drive you any traffic.
Ideally, we should focus on keywords that have moderate search volume. 500 to 5,000 monthly searches are ideal to pick.
Next column is competition which denotes the competition to rank for individual keyword. This is calculated through the popularity of a keyword when people place PPC advertisements. Keywords with Low competition are easy to rank, medium takes some time and efforts, and high competition means it’s too difficult to rank for the keywords.
If you can find a long tail keyword with high competition, you may still try to go for it. Otherwise, it is better to settle down with medium and low competition keywords.
Next column is for suggested bid, which denotes what CPC you should place on each keyword. CPC stands for Cost Per Click, and it means how much you will have to pay for each click you get on your PPC ad. However, this is only useful if you are planning to run a PPC campaign.
Ad Impression Share is the percentage of times that keyword has appeared in search results, among other keywords from same group. For example, if there are 10 keywords in the ad group and a keyword appears 10 times in search results, the Ad Impression Share would be 10%.
An arrow pointing in right direction is shown with each keyword, which is used to add the keyword in your ad plan. This is also useful only when you plan to run a PPC campaign.
Now it comes to find the best keywords amongst them. To do this, move your mouse up and you will see a “Download” button. When you click, it asks you the format in which you want to save your keywords. By default, it downloads the keywords list in Excel CSV format. Click download and your file would be downloaded.
Open the file and start selecting the keywords. Keep the above mentioned criteria in mind:
1. Keywords with monthly searches between 500 to 5,000.
2. Keywords with medium and low competition.
3. Long tail keywords with high competition.
Note – don’t forget to keep the basic thing in mind – relevancy. Google Keyword Planner suggests you hundreds of keywords and not all of them are relevant to your product or service. Make sure the keywords you select are relevant to your business.
That’s it, this is our guide on How to Do Keyword Research using Google Keyword Planner. Now you have a list of keywords which is relevant to your business, people are searching for them and they are easy to rank. Start off with your SEO efforts and rank for the keywords.